Huel sustainability score: 40/100

No published Scope 1 or Scope 2 emissions in tonnes CO2e. The Grocer (Jan 2026) reports 3.1 tonnes CO2 per £1M revenue, but no granular breakdown exists. Huel employs ~350 staff, operates one Milton Keynes facility, and demonstrates awareness via Altruistiq partnership. Actual operational emissions likely under 10,000t, but unquantified.

83% of product carbon footprint from ingredients, <5% from manufacturing (Altruistiq). Stevia supplier switched to fermented variety, reducing ingredient carbon from 700kg to 60kg CO2e/kg. Cocoa sourced via Tony's Open Chain, zero deforestation. No formal Scope 3 quantification published. Key ingredients sourced from China and India with unmeasured supply chain impacts.

The Grocer (Jan 2026): Huel's product carbon emissions rose 42% year-on-year in FY2024. Revenue grew 16% to £214M, retail doubled to 25,000 stores, global expansion across 90+ countries. Both absolute and intensity emissions increasing. Company attributed rise to expanded multi-geographical operations. No published multi-year data to verify declining trend.

Milton Keynes factory described by Morgan Stanley as 'carbon net zero manufacturing site,' but no method disclosed (on-site renewables, green tariff, offsets). No RE100 membership, no published renewable percentage, no PPA disclosure. Energy consumption at offices, warehouses, and co-manufacturers unknown. No verified renewable strategy published.

Uses HowGood to evaluate biodiversity, land use, GHG, water, labour across ingredients. All cocoa via Tony's Open Chain, zero deforestation. Three field trials on UK and Canadian farms testing clover companion cropping to reduce nitrogen fertiliser. B Corp identified biodiversity opportunities. No formal TNFD disclosure or quantified nature footprint. Pea and rice protein sourced from China with unmeasured land-use impacts.

Products have 6-12 month shelf lives, reducing waste. RTD bottles contain 51% recycled content. Committed to 100% recyclable packaging by 2025, but pouches remain non-recyclable (<3% of product carbon). Data showed switching would increase total carbon footprint by 150%, so retained non-recyclable design. No comprehensive waste tonnage or recycling rate data published. No circular economy targets.

Uses HowGood to evaluate 'blue water usage' of ingredients. Acknowledges plant-based diets use 100x less water than animal protein. B Corp process identified water stewardship as target area. No operational water consumption data, water footprint quantification, or reduction targets published. Supply chain sourced from water-stressed regions (India sunflower oil) with unmeasured impact.

DitchCarbon references targets: 90% Scope 1&2 reduction by FY30 (FY20 baseline), 90% Scope 3 reduction by FY40, all products <0.5kg CO2e per meal. Measurable, science-aligned, 1.5°C framing. No SBTi validation found. Self-set targets with no external verification. Reduction-first approach, no offset reliance.

B Corp certified June 2023, score 92.1, third-party verified. Dedicated Sustainability Director (Jessica Sansom). B Corp framework provides governance and accountability. Publishes product-level carbon footprints and supplier standards on website. No standalone sustainability or impact report; Sustainable Nutrition Report marked 'back soon.' No TCFD or CSRD disclosure.

Multiple ASA rulings: banned ads for misleading £50/month cost claim, undisclosed directorship (Steven Bartlett), unsubstantiated health claims on Daily Greens. Active US federal class actions alleging dangerous heavy metal levels (lead/cadmium) in Black Edition Powder. Consumer Reports found 1,290% above recommended lead levels. Proposition 65 violations filed by Environmental Research Center (14+ products). Huel disputes, citing UK/EU food safety compliance. Disputes remain unresolved.