Huel is a mid-sized plant-based nutrition company with B Corp certification, but its sustainability claims rest on partial data. Emissions are rising as the company expands globally. Critical gaps exist in operational transparency, water measurement, and unresolved product safety allegations around heavy metals undermine credibility.
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SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Targets & Commitments and Transparency & Accountability (5/10, 5/10). Weakest on Emissions Trajectory and Water Impact (1/10, 2/10).
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Among the 41 major food & beverage (non-meat) brands we've scored, Huel is tied =25th of 41, with 1 other.
Score history begins 5 April 2026.
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Huel manufactures complete meal replacement products and nutritional supplements in powder, RTD, and bar formats. Founded 2014, headquartered London. Positioned as a convenient, plant-based alternative to traditional food, selling in 90+ countries through direct-to-consumer and retail channels. Estimated £214M revenue (FY2024).
Plant-based nutrition competitor with similar B Corp ambitions but facing parallel supply chain opacity and regulatory scrutiny.
View breakdown →Alternative protein manufacturer with history of product safety concerns and supply chain emissions unquantified at scale.
View breakdown →UK-based plant-based beverage brand with B Corp certification and sustainability commitments but limited scope 3 quantification.
View breakdown →UK health food brand with strong ingredient sourcing transparency but facing similar water impact measurement gaps.
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