HURR sustainability score: 46/100

·E-commerce / Online Retail·Founded 2018·Last verified 6 June 2026
46
out of 100
Making progressPending ReviewStrong evidence· 13 src

HURR scores 46/100 (Making progress) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified June 2026.

That places HURR joint 225th of 809 companies scored, and joint 7th of 19 in E-commerce / Online Retail.

HURR is a small, asset-light fashion rental marketplace with negligible operational footprint and no formal emissions reporting. Its core weakness is the absence of Scope 1, 2, and 3 GHG disclosure; a secondary weakness is lack of science-based targets or net-zero commitment. Structural strengths — B Corp certification, Oxwash partnership, reusable packaging — offset disclosure gaps only marginally.

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The calculation

How is HURR's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
48 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 48) = 45.6
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Making progress.
46 / 100
The ten questions

What is HURR doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Resource Use & Waste (8/10, 6/10). Weakest on Energy Source and Emissions Trajectory (3/10, 3/10).

Where the evidence comes from

What evidence is HURR's score based on?

13 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

9 of 13 sources are third-party verified or public record.

[1]Public record
Companies House — HURR Collective Ltd (11262189)

“Company status: Active; registered office First Floor, 85 Great Portland Street, London”

Ongoing
Q1
View →
[2]Self-reported
HURR Impact Report 2023

“Skip to Content — ABOUT HURR (no downloadable emissions data found)”

2023
Q1
View →
[3]Third-party verified
Common Objective — Making Rental More Sustainable: HURR Collective × Oxwash

“peer-to-peer fashion rental platform, Hurr has partnered with sustainable laundry service, Oxwash”

Unknown
Q2
View →
[4]Self-reported
HURR Blog — Fashion Rental B Corp

“exclusive partnership with Oxwash who are re-engineering the laundry process from the ground up”

Unknown
Q2Q10
View →
[5]Third-party verified
Tracxn — HURR Collective

“HURR Collective has 35 employees as of Mar 24. The total employee count is the same as what it was in Mar 23.”

Ongoing
Q3
View →
[6]Public record
one5c.com — Fashion Rental Profile

“UK-based HURR partners with an EV delivery company”

Unknown
Q4
View →
[7]Self-reported
Oxwash — Sustainability

“door-to-door laundry service via electric cargo bikes”

Ongoing
Q4Q5Q7
View →
[8]Self-reported
HURR — Sustainability

“We're expanding the circular economy with the help of our rental community”

Ongoing
Q5Q8
View →
[9]Public record
The Retail Bulletin — HURR Becomes First B Corp Rental Platform

“reusable packaging for Hurr's rental delivery and return process, which has a 100% return rate. Each bag can be used over 30 times.”

2022
Q6
View →
[10]Third-party verified
B Lab Directory — HURR

“HURR Limited earned an overall score of 87.2”

Ongoing
Q6Q8Q9
View →
[11]Public record
Raconteur — Fashion Rental Revolution

“HURR managed rentals will be dry cleaned through Oxwash, whose water consumption is 60 per cent less”

Unknown
Q7
View →
[12]Public record
Internet Retailing — B Corp Brands: The Retailers Certifying Their Sustainability Efforts

“Hurr became the first fashion rental platform in the world to achieve B Corp Certification”

Unknown
Q9
View →
[13]Public record
Trustpilot — HURR Collective Reviews

“HURR is the smart way to rent your wardrobe, on-demand”

Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

HURR in context

How does HURR compare with other e-commerce / online retail companies?

Where HURR sits among e-commerce / online retail peers.

Among the 19 major e-commerce / online retail brands we've scored, HURR is tied =7th of 19, with 2 others.

=7/19
HURR's rank
42
Industry average
10
Industry low
56
Industry high
How this score has moved

Has HURR's score changed?

today

As HURR's score updates, the trajectory will appear here.

What's being contested

Has HURR's score been challenged?

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About HURR

HURR is a UK-based peer-to-peer fashion rental platform that connects individual lenders with renters to extend garment lifecycles. Founded in 2016 and headquartered in London, it operates as an asset-light marketplace with no owned inventory or manufacturing, positioning itself within the circular fashion sector.

Founded
2018
Headquarters
GB
Employees
~35
Annual revenue
undisclosed (total-exemption accounts; cumulative GMV of £100M since 2018 is not annual revenue)
Company website ↗
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