Routinery sustainability score: 43/100

·SaaS / Digital Services·Seoul, South Korea·Founded 2019·Last verified 25 July 2026
43
out of 100
Below expectationsPending ReviewThin evidence· 7 src

Routinery scores 43/100 (Below expectations) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified July 2026.

That places Routinery joint 285th of 809 companies scored, and joint 33rd of 75 in SaaS / Digital Services.

Routinery is a tiny Seoul-based habit-tracking app with negligible operational footprint and no sustainability infrastructure. It has published zero environmental data, set no targets, and established no accountability structures. The company's scale renders absolute impact trivial, but absence of even basic disclosure is the defining weakness.

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The calculation

How is Routinery's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
SaaS / Digital Services sector ceiling.
70 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
31 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 70) + (0.7 × 31) = 42.7
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
43 / 100
The ten questions

What is Routinery doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (8/10, 4/10). Weakest on Transparency & Accountability and Targets & Commitments (1/10, 1/10).

Where the evidence comes from

What evidence is Routinery's score based on?

7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

This company's public sustainability disclosure is limited. This score is based on the 7 verified sources cited below, rather than padded to a standard count.

⚠

Limited data coverage. This assessment is based on 7 sources, 14% of which are self-reported by the company. Scores may change as independent evidence becomes available.

[1]Third-party verified
Routinery — Tracxn Company Profile

“As of Jul 01, 2024, the latest employee count at Routinery is 4.”

Unknown
Q1Q2Q4
View →
[2]Self-reported
Routinery Official Website

“Turn your intentions into meaningful actions with Routinery, the routine app and habit tracker.”

Ongoing
Q2Q9
View →
[3]Public record
Korea Economic Daily — Routinery Startup Feature

“The company raised about 200 million won in a seed funding round from Digital Healthcare Partners (DHP) and the Invention Lab in December 2020.”

2024
Q3
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[4]Third-party verified
Routinery — PitchBook Company Profile

“Routinery has 9 total employees.”

Unknown
Q6
View →
[5]Third-party verified
Science Based Targets Initiative — Target Dashboard

“The SBTi's Target Dashboard lists companies and financial institutions that have set science-based targets.”

Ongoing
Q8
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[6]Third-party verified
International Comparative Legal Guides — ESG Law Korea

“There are currently no ESG-related disclosure requirements that apply on a mandatory or comply-or-explain basis.”

Unknown
Q9
View →
[7]Third-party verified
InfluenceMap — Korea Policy Platform

“The LobbyMap platform currently contains over 1,200 evidence items of corporate and industry association engagement with climate policy issues in South Korea.”

Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Routinery in context

How does Routinery compare with other saas / digital services companies?

Where Routinery sits among saas / digital services peers.

Among the 75 major saas / digital services brands we've scored, Routinery is tied =33rd of 75, with 3 others.

=33/75
Routinery's rank
42
Industry average
25
Industry low
71
Industry high
How this score has moved

Has Routinery's score changed?

today

As Routinery's score updates, the trajectory will appear here.

What's being contested

Has Routinery's score been challenged?

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Routinery

Routinery is a South Korean mobile habit-tracking and routine-building application founded in 2019 and based in Seoul. It operates as a lean SaaS platform with 4–9 employees, distributing via Apple App Store and Google Play. The company targets individual users seeking to establish daily routines and track habit completion through a mobile-first interface.

Founded
2019
Headquarters
Seoul, South Korea
Employees
~4-9
Annual revenue
<$1M (estimate; seed-stage)
Company website ↗
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