Veja has built genuine sustainability credentials in sourcing—Amazonian rubber, organic cotton, and responsible leather—with B Corp certification and a clean controversy record. But the company is hiding behind 2021 emissions data while revenue quadrupled to €280M; it has no reduction targets, no updated footprint, and no credible trajectory. Growth without targets is greenwashing by omission.
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SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Carbon Footprint — Supply Chain (9/10, 7/10). Weakest on Targets & Commitments and Emissions Trajectory (2/10, 2/10).
11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
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Among the 35 major apparel (durable / outdoor) brands we've scored, Veja is tied =10th of 35, with 1 other.
Score history begins 4 April 2026.
As Veja's score updates, the trajectory will appear here.
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Veja is a French sneaker brand founded in 2005, headquartered in Paris. It positions itself as a sustainable alternative in premium casual footwear, emphasizing transparent supply chains, ethical labour practices, and environmental sourcing. Annual revenue is approximately €280M with 500+ employees.
Peer sustainable footwear brand with stronger documented emissions trajectory and SBTi alignment
View breakdown →Benchmark for transparency: published annual impact reports, formal reduction targets, and executive compensation tied to sustainability outcomes
View breakdown →Fellow apparel brand with B Corp certification and supply chain traceability; comparable scale and growth trajectory without matching target disclosure
View breakdown →Large-scale competitor with SBTi-validated targets and published decarbonisation roadmap; demonstrates feasibility at scale that Veja lacks
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