Marriott International·Hospitality / Hotels·Bethesda, Maryland, US·Founded 1993·Last verified 31 May 2026
40
out of 100
Below expectationsPending Review

Marriott has SBTi-validated net-zero targets but is actively missing annual reduction milestones. Absolute emissions are rising, renewable energy penetration is stuck at 3.4% against a 30% goal, and Scope 3 supply chain coverage remains partial. Limited assurance on reported data and credible worker-impact criticism undermine claims.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Hospitality / Hotels sector ceiling.
45 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
50 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 45) + (0.7 × 50) = 48.5
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.82
Final score
Rounded. Below expectations.
40 / 100
The ten questions

Where Marriott International is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Targets & Commitments (7/10, 7/10). Weakest on Energy Source and Emissions Trajectory (3/10, 3/10).

Where the evidence comes from

Every document used, listed.

15 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

8 of 15 sources are third-party verified or public record.

[1]Third-party verified
DitchCarbon Marriott International Profile
Ongoing
Q1Q2Q3
View →
[2]Self-reported
Serve 360 2025 Performance Tables
2025
Q1Q2Q3Q4Q5Q7Q8Q9
View →
[3]Public record
Skift: Marriott Earns Nod for Hotel Climate Plan
2024
Q3Q8
View →
[4]Public record
Sustainable Hotel News: Marriott ESG Report 2024
2024
Q3
View →
[5]Public record
BW Hotelier: Marriott International Surpasses Key Sustainability Milestones 2024
2024
Q5Q6
View →
[6]Public record
Lodging Magazine: Marriott 2024 Serve 360 Report
2024
Q5
View →
[7]Public record
Green Lodging News: Marriott Progress Toward 2025 Goals
2024
Q6Q7
View →
[8]Self-reported
Serve 360 2024 About The Report
2024
Q4
View →
[9]Self-reported
Serve 360 CDP Water 2023
2023
Q7Q9
View →
[10]Self-reported
Marriott News: SBTi Validation Milestone 2024
2024
Q8
View →
[11]Public record
Business Travel News: SBTi Approves Marriott Emissions Targets
2024
Q8
View →
[12]Third-party verified
Sierra Club: Are Hotel Greening Programs Hurting Housekeepers?
2020
Q10
View →
[13]Self-reported
Marriott GCS: Political Activity Policies, Oversight and Disclosure
Ongoing
Q9Q10
View →
[14]Self-reported
Serve 360 2024 Performance Tables
2024
Q2
View →
[15]Self-reported
Serve 360 CDP Climate 2023
2023
Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Marriott International in context

Where Marriott International sits among hospitality / hotels peers.

Among the 9 major hospitality / hotels brands we've scored, Marriott International sits 6th of 9.

6/9
Marriott International's rank
44
Industry average
35
Industry low
56
Industry high
How this score has moved

Marriott International's score over time.

today

Score history begins 11 April 2026.

As Marriott International's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Marriott International

Marriott International operates 9,000+ hotel properties globally across multiple brands, making it the world's largest hospitality company by portfolio. Headquartered in Bethesda, Maryland, it generates approximately $20.8 billion in annual revenue and franchises the majority of its portfolio rather than owning properties directly.

Founded
1993
Headquarters
Bethesda, Maryland, US
Employees
~418,000
Annual revenue
~$23.7B
Company website ↗
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