Superdry sustainability score: 45/100

Superdry reports Scope 1 and 2 emissions using GHG Protocol with smart meter data (FY23: 2,151 tonnes CO2e). CDP A- score confirms disclosure quality. Separate market-based and location-based Scope 2 methods reported in FY24 Annual Report. No third-party verification of emissions data beyond CDP assessment.

Scope 3 emissions calculated with Avieco Ltd, representing 99.9% of total. Category 1 (garment production) is 63.7% of total. 80% of Tier 1 factories used renewable energy in FY24. Full Scope 3 tonnage figures not clearly published in publicly accessible documents.

Superdry reports -58% emissions reduction against FY20 baseline and claims to have beaten SBTi Scope 3 target by 18,000 tonnes CO2e. Revenue fell 40% year-on-year (FY25: £374.6m vs FY23: £622.5m) with store closures and headcount cuts. Unclear whether reductions reflect operational improvements or business shrinkage.

90% renewable electricity across owned operations in FY24, with 100% since 2017 in stores and offices. 80% of Tier 1 garments made with renewable energy via solar and certificates. Target: 100% owned operations by 2025, 100% Tier 1 by 2030. Not RE100 member. Certificate reliance reduces additionality.

Superdry states 2030 biodiversity goal but provides no quantified nature footprint or TNFD disclosure. Organic cotton programme (53% of raw materials) has indirect pesticide-reduction benefits. No deforestation-free commitment or biodiversity outcome metrics published.

64% of garments contain sustainably sourced materials (FY24). 99% packaging recyclable/compostable/reusable; target 100% by 2025. 100% recycled plastic polybags in closed-loop system. 99% outerwear uses recycled shell fabric. No aggregate material breakdown or large-scale take-back programme.

100% water footprint mapped (FY23) via Higg Index: 12.8 billion litres total, 18% per-garment reduction achieved. CDP B- water score. Targets: 20% by 2025, 40% by 2030 (per-garment, not absolute). 52% of factories in moderate-to-high water stress; 44% have water-saving tech. ZDHC member.

SBTi-validated targets: Scope 1/2 -83.65% by 2030, Scope 3 -50% by 2030 and -90% by 2040, aligned to 1.5°C. Net zero 2030 (ops), 2040 (supply chain). Reduction-first with offsets capped at 10%. Targets may be partly achieved through business shrinkage rather than genuine decarbonisation.

Publishes annual sustainability reports (FY21–FY24), discloses via CDP (A-, B-), SECR-compliant in annual accounts. COO oversight with monthly KPIs. July 2024 LSE delisting led to resignation of all non-executive directors and reduction of governance structures. No longer subject to LSE listing rules. No B Corp certification.

ASA upheld complaint (December 2025) against Superdry for misleading ad claiming 'Sustainable Style.' ASA found claim ambiguous, unclear, and unsubstantiated; Superdry withdrew ad. Good On You rates 'It's a Start.' No anti-climate lobbying or major environmental damage incidents found.