Superdry has decent carbon disclosure and SBTi targets, but emissions reductions are clouded by severe business contraction—revenue collapsed 40% in one year. The ASA found misleading sustainability advertising. Post-delisting governance weakened significantly, and nature/biodiversity strategy remains absent.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Energy Source and Targets & Commitments (7/10, 7/10). Weakest on Nature & Biodiversity Impact and Transparency & Accountability (3/10, 5/10).
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Among the 35 major apparel (durable / outdoor) brands we've scored, Superdry is tied =15th of 35, with 3 others.
Score history begins 5 April 2026.
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Superdry is a British casual apparel and lifestyle retailer founded in 2003 and headquartered in Cheltenham. The company designs and sells branded clothing, footwear, and accessories through owned stores and online channels, primarily targeting young adults in Europe and North America.
Fast fashion retailer with similar scale and controversy around sustainability claims and governance.
View breakdown →Large apparel group with more mature decarbonisation targets and third-party verification frameworks.
View breakdown →Online-first fashion retailer facing similar pressures on circular economy and supply chain transparency.
View breakdown →Sportswear leader with comparable Scope 3 emissions reduction targets and greenwashing scrutiny.
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