ByteDance operates at massive scale—150,000 employees, $155B revenue, 1B+ TikTok users—with almost no public emissions data. The company claims carbon neutrality by 2030 but has disclosed neither Scope 1/2 nor Scope 3 figures, makes no interim progress, and faces active Indigenous land complaints in Brazil. This is greenwashing without substance.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Energy Source (7/10, 2/10). Weakest on Emissions Trajectory and Carbon Footprint — Supply Chain (0/10, 0/10).
12 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
12 of 12 sources are third-party verified or public record.
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Among the 6 major media / entertainment / publishing brands we've scored, ByteDance (TikTok) sits 6th of 6.
Score history begins 4 April 2026.
As ByteDance (TikTok)'s score updates, the trajectory will appear here.
We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.
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ByteDance is a Chinese internet and software company founded in 2012, headquartered in Beijing. It operates TikTok (1B+ monthly active users), Douyin (China), and a global e-commerce platform (TikTok Shop). The company runs massive data center infrastructure across multiple continents and invests heavily in AI and compute capacity, making it one of the world's highest-impact digital platforms by energy consumption.
Comparable scale and data center footprint; similarly weak emissions transparency and disclosure practices.
View breakdown →Major data center operator and energy consumer; contrast: Google discloses Scope 3 and publishes annual environmental reports.
View breakdown →Chinese tech giant with similar operational scale; parallel weak environmental governance and non-disclosure patterns in region.
View breakdown →Streaming platform with significant energy footprint; more transparent reporting on scope and progress toward 2030 targets.
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