Green People is a 30-person cosmetics manufacturer with a clean ethical record but almost no measured environmental data. It sources organic ingredients, donates 10%+ profits to conservation, and avoids greenwashing—but publishes zero emissions figures, no targets, and no formal sustainability governance. Small scale masks the absence of rigor.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Nature & Biodiversity Impact (9/10, 6/10). Weakest on Targets & Commitments and Energy Source (2/10, 2/10).
7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
Limited data coverage. This assessment is based on 7 sources, 43% of which are self-reported by the company. Scores may change as independent evidence becomes available.
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Among the 41 major fmcg / consumer goods brands we've scored, Green People is tied =27th of 41, with 3 others.
Score history begins 5 April 2026.
As Green People's score updates, the trajectory will appear here.
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Green People is a UK-based organic skincare and cosmetics manufacturer founded in 1994, specializing in certified organic, vegan, and cruelty-free personal care products. Headquartered at Pondtail Farm in West Grinstead, it operates a single production facility with approximately 30 employees and serves the premium natural beauty segment.
Swiss organic beauty peer with similar heritage model but stronger formal sustainability governance.
View breakdown →UK organic skincare competitor; comparable scale and ethical positioning but contrasting data transparency.
View breakdown →Peer FMCG brand with organic focus and modest environmental commitments but limited formal measurement.
View breakdown →Small UK consumer goods maker with strong ethical brand positioning but similarly sparse emissions disclosure.
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