British American Tobacco sustainability score: 41/100

·FMCG / Consumer Goods·Last verified 3 October 2026
41
out of 100
Below expectationsPending Review+7 since last reviewMixed evidence· 12 src

British American Tobacco scores 41/100 (Below expectations) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified October 2026.

That places British American Tobacco joint 334th of 809 companies scored, and joint 18th of 47 in FMCG / Consumer Goods.

BAT reports comprehensive operational emissions data with third-party assurance, yet Scope 3 lags by a year and remains massive at 5.5Mt. A $5M lawsuit alleges greenwashing over carbon-neutral vape claims using worthless offsets. Trade association memberships contradict stated climate positions. The business structure—249 billion cigarettes annually, 5% of global deforestation from tobacco farming, 4–5 trillion butts littered yearly—represents a fundamental circular economy failure that disclosure sophistication cannot offset.

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The calculation

How is British American Tobacco's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
59 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 59) = 50.3
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.82
Final score
Rounded. Below expectations.
41 / 100
The ten questions

What is British American Tobacco doing well, and where does it fall short?

Strongest on Carbon Footprint — Operations and Emissions Trajectory (8/10, 7/10). Weakest on Nature & Biodiversity Impact and Controversies & Red Flags (3/10, 5/10).

Where the evidence comes from

What evidence is British American Tobacco's score based on?

12 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
BAT Sustainability Performance Data Book 2024

“Total Scope 1 CO2e emissions (thousand tonnes) 237 … Total Scope 2 CO2e emissions (market-based) (thousand tonnes) 74”

2024
Q1Q2Q3Q9
View →
[2]SEC filing
BAT Form 20-F Annual Report 2024

“independently assured by KPMG using the ISAE (UK) 3000 and ISAE 3410”

2025
Q1Q3Q4Q10
View →
[3]Self-reported
BAT Sustainability Climate Hub

“covers 26,000 direct and indirect suppliers … emissions account for around 50% of our Scope 3 inventory”

Ongoing
Q2Q4Q8
View →
[4]Self-reported
BAT FY2024 Results Announcement

“Energy reduction initiatives and increasing the use of renewable fuels resulted in a 42.6% reduction in these emissions vs our 2020 baseline”

2025
Q3
View →
[5]Self-reported
BAT Receives Fifth Consecutive Financial Times Climate Leader Recognition

“SBTi has verified BAT's net-zero science-based target by 2050 and approved its near and long-term science-based emission reduction targets”

2025
Q8Q9
View →
[6]Self-reported
BAT Joins TNFD as Early Adopter

“BAT has signed up to the TNFD (Taskforce on Nature-related Financial Disclosures) to be an Early Adopter”

2024
Q5
View →
[7]Third-party verified
WHO FCTC: Tobacco and Environment — Water and Deforestation

“In one year we lose 22 billion tonnes of water to the tobacco industry”

Unknown
Q5Q7
View →
[8]Public record
UN News: Tobacco Industry Environmental Impact

“Estimates show that tobacco farming causes up to five per cent of global deforestation, with 200,000 hectares of natural wood biomass loss each year”

2018
Q5
View →
[9]Self-reported
BAT Sustainability GRI Index 2024

“Total waste generated: 110.58 thousand tonnes … Waste recycled: 97.3 thousand tonnes … Waste to landfill: 1.40 thousand tonnes”

2024
Q6
View →
[10]Self-reported
BAT ESG Data Performance Book 2023

“Total water withdrawn (mn m³) 3.16 3.50 3.76 Y”

2023
Q7
View →
[11]Self-reported
BAT Sustainability Highlights and Tracking 2024

“achieving a 47.4% reduction in 2024 (versus our 2017 baseline)”

2024
Q7
View →
[12]Public record
The Bureau of Investigative Journalism: BAT $5M Carbon Neutral Vape Lawsuit

“BAT continued to market Vuse products as carbon-neutral even after being made aware of the sham credits”

2025
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

British American Tobacco in context

How does British American Tobacco compare with other fmcg / consumer goods companies?

Where British American Tobacco sits among fmcg / consumer goods peers.

Among the 47 major fmcg / consumer goods brands we've scored, British American Tobacco is tied =18th of 47, with 4 others.

=18/47
British American Tobacco's rank
39
Industry average
23
Industry low
56
Industry high
How this score has moved

Has British American Tobacco's score changed?

British American Tobacco's score has moved from 34 to 41 across 2 recorded reviews — up 7 points.

0255075100342 August 2026413 October 2026
  1. 34 → 41+73 October 2026

    Aggregator-citation sweep: broker citations replaced with the primary disclosures they mirror, re-scored through the guarded pipeline under pinned code 9196601.

  2. Scored 342 August 2026

    Initial public score 34 (publish-draft)

What's being contested

Has British American Tobacco's score been challenged?

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About British American Tobacco

British American Tobacco manufactures and sells cigarettes, vaping devices, and tobacco products globally from its London headquarters. With 55,000 employees and £25.8B revenue (FY2020), BAT is the world's second-largest listed tobacco company. It has diversified into e-vapour and non-combustible products but remains primarily dependent on cigarette sales.

Founded
—
Headquarters
United Kingdom
Employees
~55,000 (2020)
Annual revenue
~£25.8B (FY2020)
Company website ↗
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