Wild Cosmetics scores 40/100 (Below expectations) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified May 2026.
That places Wild Cosmetics joint 358th of 809 companies scored, and 23rd of 47 in FMCG / Consumer Goods.
Wild has built a genuine circular model around refillable deodorant, but sustainability claims rest on weak foundations: baseline emissions data only, no reduction targets, heavy reliance on offsets, and unverified renewable energy claims. The April 2025 Unilever acquisition undermines eco positioning—selling to a company with a documented greenwashing record and 18/100 ethical rating.
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SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Resource Use & Waste and Water Impact (7/10, 6/10). Weakest on Targets & Commitments and Emissions Trajectory (2/10, 2/10).
7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
This company's public sustainability disclosure is limited. This score is based on the 7 verified sources cited below, rather than padded to a standard count.
Limited data coverage. This assessment is based on 7 sources, 57% of which are self-reported by the company. Scores may change as independent evidence becomes available.
If you believe a source has been misread or a newer version exists, submit a challenge.
Where Wild Cosmetics sits among fmcg / consumer goods peers.
Among the 47 major fmcg / consumer goods brands we've scored, Wild Cosmetics sits 23rd of 47.
Score history begins 5 April 2026.
As Wild Cosmetics's score updates, the trajectory will appear here.
This score is not currently being contested.
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Wild Cosmetics manufactures refillable aluminium deodorant cases with compostable refills, positioning itself as a plastic-free personal care brand. Founded in 2015, it has scaled rapidly into UK supermarkets (Tesco, Sainsbury's, Target) and international markets. The company is B Corp certified but was acquired by Unilever in April 2025.
Owner (April 2025) of Wild; documented greenwashing criticism and weak ethical record.
View breakdown →Similar sustainability-led personal care brand acquired by larger parent; comparable reputational tension.
View breakdown →Major FMCG competitor; baseline for supply chain transparency and emissions reduction standards.
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