Ecover has strong circular economy credentials and water-quality heritage, but its climate performance is severely hampered by parent SC Johnson's refusal to report quantified emissions. No Scope 3 disclosure, no GHG Protocol alignment, and eight-year-old operational data make carbon claims unverifiable. Political donations to climate-obstructive candidates add reputational risk.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Resource Use & Waste and Controversies & Red Flags (7/10, 6/10). Weakest on Carbon Footprint — Supply Chain and Targets & Commitments (1/10, 2/10).
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Among the 41 major fmcg / consumer goods brands we've scored, Ecover is tied =33rd of 41, with 2 others.
Score history begins 5 April 2026.
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Ecover is a Belgian maker of plant-based cleaning products and laundry detergents founded in 1976, known for phosphate-free formulations and biodegradable solutions. Owned by SC Johnson since 2017, it operates manufacturing in Europe with strong waste diversion and refill-model initiatives. Mid-sized FMCG player competing in the sustainable cleaning segment.
Similar-sized plant-based cleaning brand with stronger parent transparency on emissions reporting
View breakdown →US-based eco-cleaning competitor; compare GHG disclosure standards and supply chain transparency
View breakdown →Major FMCG parent company with defined SBTi targets; benchmark for corporate climate accountability
View breakdown →Largest competitor in cleaning products category; reference for Scope 1/2/3 emissions reporting gaps
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