Who Gives A Crap scores 43/100 (Below expectations) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified May 2026.
That places Who Gives A Crap joint 285th of 809 companies scored, and joint 11th of 47 in FMCG / Consumer Goods.
Who Gives A Crap has built genuine credibility through B Corp certification, FSC Chain-of-Custody accreditation, and zero-virgin-pulp sourcing. But the company fails to publish absolute emissions data, quantified targets, or formal Scope 3 reporting—critical gaps for a rapidly scaling business claiming carbon neutrality via offsets alone.
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SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Nature & Biodiversity Impact (9/10, 7/10). Weakest on Targets & Commitments and Water Impact (3/10, 3/10).
11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
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Where Who Gives A Crap sits among fmcg / consumer goods peers.
Among the 47 major fmcg / consumer goods brands we've scored, Who Gives A Crap is tied =11th of 47, with 2 others.
Score history begins 4 April 2026.
As Who Gives A Crap's score updates, the trajectory will appear here.
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Who Gives A Crap manufactures and sells toilet paper, paper towels, and tissue products made from 100% recycled fibre and FSC-certified bamboo. Founded in 2012 and headquartered in Melbourne, the Australian B Corp sells globally via direct-to-consumer channels and has expanded manufacturing to the US and UK.
Direct competitor in tissue/household goods with similar B Corp positioning but stronger emissions reporting
View breakdown →UK-based purpose-led FMCG brand with transparent sustainability disclosures and rapid scaling challenges
View breakdown →Scaling plant-based FMCG company relying on third-party manufacturing with carbon offset reliance
View breakdown →B Corp certified consumer goods company with strong social mission but comparable transparency gaps on environmental metrics
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