Rolex published its first sustainability report in 2024 after decades of secrecy, revealing a 38% absolute emissions drop since 2021 driven by gold sourcing changes. SBTi-verified 2030 targets are credible but unaudited. Major weakness: renewable energy remains negligible; fossil fuels still power operations and supply chain.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Emissions Trajectory (8/10, 7/10). Weakest on Energy Source and Nature & Biodiversity Impact (3/10, 4/10).
10 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
If you believe a source has been misread or a newer version exists, submit a challenge.
Among the 41 major fmcg / consumer goods brands we've scored, Rolex is tied =11th of 41, with 2 others.
Score history begins 4 April 2026.
As Rolex's score updates, the trajectory will appear here.
We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.
Every challenge is published. We'd rather be corrected than wrong — that's the whole point.
No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.
Rolex is a Swiss luxury watchmaker founded in 1905, headquartered in Geneva with 9,000 employees. Known for precision mechanical watches and iconic sports models, it dominates the high-end watch market globally. Privately held, historically secretive about operations and sustainability practices until 2024.
Direct luxury watch competitor with similar supply chain carbon exposure and precious metals sourcing challenges
View breakdown →Swiss watchmaker peer facing identical gold sourcing and energy transition pressures in precision manufacturing
View breakdown →Luxury conglomerate with comparable first-time sustainability reporting and historical transparency deficits
View breakdown →High-end jewellery and watch house with similar precious metals footprint and recent sustainability disclosure shifts
View breakdown →Email alerts when a rubric question is verified, a challenge is resolved, or the overall score changes.
One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.
No spam. Unsubscribe in one click.
Readers and institutions support our work. Companies can pay to submit evidence we couldn't find. Neither type of payment changes a score.