Clorox has achieved notable operational emissions reductions and renewable electricity for US/Canada operations, but Scope 3 gains are primarily from business contraction, not structural change. A 2025 Australian greenwashing ruling—AUD $8.25M fine for misleading ocean plastic claims—exposes a gap between sustainability messaging and product reality. Downstream ecosystem impacts from bleach-based products remain unquantified.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Carbon Footprint — Operations and Energy Source (8/10, 7/10). Weakest on Nature & Biodiversity Impact and Controversies & Red Flags (4/10, 5/10).
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Among the 41 major fmcg / consumer goods brands we've scored, The Clorox Company is tied =18th of 41, with 2 others.
Score history begins 4 April 2026.
As The Clorox Company's score updates, the trajectory will appear here.
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The Clorox Company manufactures and sells cleaning products, disinfectants, and related consumer goods across 25 countries. Founded in 1913 and headquartered in Oakland, California, it is a major FMCG player in home and institutional cleaning, with brands including Clorox bleach, Glad bags, Kingsford charcoal, and Hidden Valley dressings.
Household chemicals and FMCG peer with overlapping product categories and sustainability reporting maturity.
View breakdown →Direct competitor in cleaning and hygiene products; similar supply chain scope and greenwashing risk profile.
View breakdown →Plant-based cleaning product alternative with stronger environmental positioning; contrasts with Clorox's chemical-first approach.
View breakdown →Ecological cleaning brand owned by SC Johnson; demonstrates market demand for less toxic household chemistry.
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