Prudential sustainability score: 32/100

·Insurance·London, United Kingdom·Founded 1848·Last verified 31 May 2026
32
out of 100
Below expectationsPending Review-5 since last reviewMixed evidence· 8 src

Prudential scores 32/100 (Below expectations) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified May 2026.

That places Prudential joint 533rd of 809 companies scored, and joint 9th of 10 in Insurance.

Prudential's emissions are rising across all scopes, with Scope 3 financed emissions jumping 51% from 2023 to 2024. Its only claimed reduction is intensity-based (WACI), not absolute. Coal divestment policy is weak by specialist NGO assessment. No SBTi commitment, no oil/gas exclusions, no binding phase-out timeline.

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The calculation

How is Prudential's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Insurance sector ceiling.
55 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
41 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 55) + (0.7 × 41) = 45.2
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.7
Final score
Rounded. Below expectations.
32 / 100
The ten questions

What is Prudential doing well, and where does it fall short?

Strongest on Carbon Footprint — Operations and Transparency & Accountability (6/10, 6/10). Weakest on Emissions Trajectory and Targets & Commitments (2/10, 3/10).

Where the evidence comes from

What evidence is Prudential's score based on?

8 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
2024 Basis of Reporting
2024
Q1Q2Q4Q6Q7
View →
[2]Third-party verified
DitchCarbon — Prudential plc
Ongoing
Q1Q2Q3Q8
View →
[3]Self-reported
2024 Annual Report — Sustainability Section
2024
Q2Q3Q5Q8Q9
View →
[4]Self-reported
Prudential plc Climate Transition Plan 2026
2023
Q2Q5Q8
View →
[5]Third-party verified
Reclaim Finance — Prudential plc Coal Policy Assessment
2021
Q5Q8Q10
View →
[6]Third-party verified
InfluenceMap/LobbyMap — Prudential plc
2024
Q9Q10
View →
[7]Self-reported
Sustainability Reporting — Prudential plc
Ongoing
Q9
View →
[8]Third-party verified
Insure Our Future 2024 Scorecard
2024
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Prudential in context

How does Prudential compare with other insurance companies?

Prudential is tied at the bottom of the insurance pack.

Among the 10 major insurance brands we've scored, Prudential is tied =9th of 10, with 1 other.

=9/10
Prudential's rank
41
Industry average
32
Industry low
55
Industry high
How this score has moved

Has Prudential's score changed?

Prudential's score has moved from 41 to 32 across 2 recorded reviews — down 9 points.

02550751004111 April 20263211 October 2026
  1. 41 → 32-911 October 2026

    v2.5.7 financed-emissions rule applied retroactively (record last scored before the rule): scale 0.82 -> 0.7, score 37 -> 32. No question marks changed.

  2. Scored 4111 April 2026

    Initial score at platform launch

What's being contested

Has Prudential's score been challenged?

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Prudential

Prudential plc is a life and health insurance company founded in 1848, headquartered in London. It operates predominantly across Asia and Africa, with a focus on long-term savings and protection products. The company manages a large investment portfolio and is classified as a regional-dominant insurer within the broader insurance sector.

Founded
1848
Headquarters
London, United Kingdom
Employees
~22,308 (2013)
Annual revenue
~$17B
Company website ↗
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