ASOS is a fast-fashion retailer with minimal climate progress and severe greenwashing issues. Scope 3 emissions remain undisclosed since 2022, the company abandoned its 2030 net-zero target, and over 89% of its green claims were found to be misleading. Supply chain biodiversity and water impacts are unmapped and unaddressed.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Targets & Commitments and Carbon Footprint — Operations (6/10, 5/10). Weakest on Water Impact and Nature & Biodiversity Impact (1/10, 1/10).
12 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
10 of 12 sources are third-party verified or public record.
If you believe a source has been misread or a newer version exists, submit a challenge.
Among the 17 major apparel (fast fashion) brands we've scored, ASOS sits 11th of 17.
Score history begins 4 April 2026.
As ASOS's score updates, the trajectory will appear here.
We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.
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ASOS is an online fashion retailer founded in 2000 and headquartered in London. It operates a fast-fashion model, selling own-brand and third-party apparel and beauty products globally. The company operates hundreds of supplier relationships across multiple countries with predominantly linear, high-volume business practices.
Co-subject in CMA greenwashing enforcement; similar fast-fashion model and supply chain opacity
View breakdown →Ultra-fast fashion peer; comparable supply chain complexity and environmental impact disclosure gaps
View breakdown →Fast-fashion competitor with stronger emissions tracking and circular commitments; baseline for sector ambition
View breakdown →Fast-fashion peer with earlier SBTi targets and higher sustainability disclosure; contrasts ASOS's stalled progress
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