H&M reports comprehensive climate data with verified Scope 1+2 reductions, but Scope 3 emissions rose 3% year-on-year in 2024 despite headline 24% baseline improvement. Fast fashion fundamentals remain linear: 1.5 billion items produced annually, circular sales at 0.6%. Multiple credible reports document greenwashing and supply chain deforestation linked to the company's cotton sourcing.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Carbon Footprint — Operations and Energy Source (8/10, 8/10). Weakest on Emissions Trajectory and Controversies & Red Flags (4/10, 5/10).
14 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
7 of 14 sources are third-party verified or public record.
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Among the 17 major apparel (fast fashion) brands we've scored, H&M sits 1st of 17.
Score history begins 8 February 2026.
As H&M's score updates, the trajectory will appear here.
We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.
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H&M Group is a Swedish multinational fast-fashion retailer founded in 1947, headquartered in Stockholm. With 177,000 employees and €23.3 billion revenue (FY2024), it operates over 4,700 stores in 75 countries, selling apparel and accessories to mass market. The company is among the largest clothing retailers globally.
Direct fast-fashion peer with identical supply chain transparency and deforestation exposure issues
View breakdown →Ultra-fast-fashion competitor with even higher throughput and minimal sustainability disclosure or targets
View breakdown →Apparel peer with SBTi-validated targets and third-party supply chain auditing, better scope integration
View breakdown →Direct competitor positioning on circularity and sustainability messaging with smaller production scale
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