Card Factory·Retail (non-fashion)·Wakefield, United Kingdom·Founded 1997·Last verified 31 May 2026
32
out of 100
Below expectationsPending Review

Card Factory operates 1,090 stores with minimal disclosed environmental performance. Scope 1+2 data from FY20 exists but current emissions figures remain unpublished despite completed assessments. No renewable energy strategy, no science-based targets, and no absolute emissions trajectory data. Health & safety prosecutions indicate broader compliance failures.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
25 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 25) = 31.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
32 / 100
The ten questions

Where Card Factory is strong, and where it isn't.

Strongest on Controversies & Red Flags and Carbon Footprint — Operations (5/10, 3/10). Weakest on Emissions Trajectory and Targets & Commitments (1/10, 2/10).

Where the evidence comes from

Every document used, listed.

6 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

Limited data coverage. This assessment is based on 6 sources, 67% of which are self-reported by the company. Scores may change as independent evidence becomes available.

[1]Self-reported
Card Factory Investor Relations — GHG Emission Reporting
Ongoing
Q1Q2Q4Q8
View →
[2]Self-reported
Card Factory FY25 Preliminary Statement
2025
Q3Q5
View →
[3]Self-reported
Card Factory Plc Half-Year Report (HY25)
2024
Q1Q2Q4Q6
View →
[4]Self-reported
Card Factory Plc Interim Results (HY24)
2023
Q2Q8
View →
[5]Public record
Card Factory & Amscan Balloon Recycling Initiative
2023
Q5Q6
View →
[6]Public record
Card Factory — Wikipedia
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Card Factory in context

Where Card Factory sits among retail (non-fashion) peers.

Among the 43 major retail (non-fashion) brands we've scored, Card Factory sits 34th of 43.

34/43
Card Factory's rank
39
Industry average
18
Industry low
55
Industry high
How this score has moved

Card Factory's score over time.

today

Score history begins 5 April 2026.

As Card Factory's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Card Factory

Card Factory is a UK-based greeting card and gift retailer founded in 1997, headquartered in Wakefield. Operating 1,090 stores across the UK and internationally, the company also owns Printcraft (in-house printing) and recently acquired Garlanna and Garven. It is the largest greeting card retailer in the UK by store count.

Founded
1997
Headquarters
Wakefield, United Kingdom
Employees
~9,075
Annual revenue
~£543M
Company website ↗
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