Iceland Foods·Retail (non-fashion)·Deeside, United Kingdom·Founded 1970·Last verified 31 May 2026
42
out of 100
Below expectationsPending Review+4 since last review

Iceland Foods has cut operational carbon 40% since 2011 but remains the UK's most carbon-intensive supermarket by intensity. Scope 3 emissions—over 95% of total footprint—are unquantified. The company abandoned plastic and palm oil pledges in 2022 while continuing to market them, drawing NGO criticism for greenwashing.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
43 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 43) = 44.5
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.95
Final score
Rounded. Below expectations.
42 / 100
The ten questions

Where Iceland Foods is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Emissions Trajectory (6/10, 5/10). Weakest on Water Impact and Carbon Footprint — Supply Chain (3/10, 3/10).

Where the evidence comes from

Every document used, listed.

11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Iceland Carbon Report 2024–25
2025
Q1Q2Q3Q4Q8
View →
[2]Self-reported
Iceland Sustainability Website — Carbon Reduction
Ongoing
Q1Q2Q3Q4Q8
View →
[3]Public record
The Grocer: Iceland is most carbon-intensive supermarket analysis
2025
Q1Q4Q10
View →
[4]Self-reported
Iceland Carbon Report 2023–24
2024
Q2
View →
[5]Third-party verified
MSC Press Release: Iceland Foods Sets Global Benchmark for Seafood Sustainability
2025
Q5
View →
[6]Public record
The Grocer: Iceland Removes Website Reference to Plastic and Palm Oil Pledges
2022
Q5Q6Q10
View →
[7]Public record
Grocery Gazette: Iceland Removes Pledge Website
2022
Q6Q10
View →
[8]Self-reported
Iceland Food Waste Report FY25
2025
Q6
View →
[9]Self-reported
Iceland Annual ESG Report 2024–25
2025
Q7Q9
View →
[10]Public record
BusinessGreen: Iceland Foods Strikes Solar PPA Deal with Octopus Energy
2023
Q4
View →
[11]Public record
ESM Magazine: Iceland Foods Sets Global Benchmark for Seafood Sustainability
2025
Q5
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Iceland Foods in context

Where Iceland Foods sits among retail (non-fashion) peers.

Among the 43 major retail (non-fashion) brands we've scored, Iceland Foods is tied =19th of 43, with 3 others.

=19/43
Iceland Foods's rank
39
Industry average
18
Industry low
55
Industry high
How this score has moved

Iceland Foods's score over time.

today

Score history begins 5 April 2026.

As Iceland Foods's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Iceland Foods

Iceland Foods is a frozen food specialist retailer founded in 1970, headquartered in Deeside, UK. Operating over 900 stores across the UK and online, it sells primarily frozen, chilled, and ambient foods including own-label products. It is privately owned by the Walker family and is a significant player in the UK discount grocery segment.

Founded
1970
Headquarters
Deeside, United Kingdom
Employees
~26,830
Annual revenue
~£4.11B
Company website ↗
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