Sports Direct (Frasers Group plc)·Retail (non-fashion)·Shirebrook, United Kingdom·Founded 1976·Last verified 31 May 2026
30
out of 100
Significant gapsPending Review

Sports Direct has unverified operational emissions data but drastically underreported supply chain emissions for a £5.5B global retailer. Energy source remains completely opaque. Labour controversies persist into 2025, with zero-hour contracts and wage disputes unresolved. The company discloses minimal biodiversity, water, or waste strategy despite operating a fast-fashion model.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Retail (non-fashion) sector ceiling.
48 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
25 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 48) + (0.7 × 25) = 31.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.95
Final score
Rounded. Significant gaps.
30 / 100
The ten questions

Where Sports Direct (Frasers Group plc) is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Controversies & Red Flags (5/10, 5/10). Weakest on Water Impact and Nature & Biodiversity Impact (1/10, 1/10).

Where the evidence comes from

Every document used, listed.

9 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
Ditch Carbon — Frasers Group Profile
Ongoing
Q1Q2Q3
View →
[2]Self-reported
Frasers Group — Responsibility Page
Ongoing
Q1Q3Q4Q6Q9
View →
[3]Third-party verified
Good On You — Sports Direct Brand Profile
Ongoing
Q2Q5Q6Q7Q8Q9
View →
[4]Third-party verified
Moneycare.io — Frasers Group (GB00B1QH8P22) Sustainability Data
Ongoing
Q4Q7
View →
[5]Third-party verified
Ditch Carbon — Organization 9426 Profile
Ongoing
Q3
View →
[6]Self-reported
Frasers Group — FY2024 Annual Report
2024
Q9
View →
[7]Public record
Wikipedia — Frasers Group
Ongoing
Q10
View →
[8]Public record
Unite the Union — Sports Direct December 2025 Statement
2025
Q10
View →
[9]Public record
MoneyWeek — Frasers Group Investment Analysis
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Sports Direct (Frasers Group plc) in context

Where Sports Direct (Frasers Group plc) sits among retail (non-fashion) peers.

Among the 43 major retail (non-fashion) brands we've scored, Sports Direct (Frasers Group plc) sits 37th of 43.

37/43
Sports Direct (Frasers Group plc)'s rank
39
Industry average
18
Industry low
55
Industry high
How this score has moved

Sports Direct (Frasers Group plc)'s score over time.

today

Score history begins 4 April 2026.

As Sports Direct (Frasers Group plc)'s score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Sports Direct (Frasers Group plc)

Sports Direct (trading as Frasers Group plc) is a UK-listed retailer headquartered in Shirebrook, operating hundreds of stores and distribution centres across the UK and internationally. The company sells sporting goods, apparel, and casual wear, competing on price through a fast-fashion model with frequent discounts and high inventory turnover.

Founded
1976
Headquarters
Shirebrook, United Kingdom
Employees
~30,000
Annual revenue
~£5.5B
Company website ↗
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