Rubies in the Rubble is a 13-person food waste condiment maker with a genuinely circular business model but almost no quantified environmental data. It publishes lifecycle assessments and food waste diversion claims without formal emissions accounting. Growth (146% YoY) means absolute emissions are rising. B Corp certification at 95.8 shows governance; weak spots are missing carbon targets, unverified renewable energy strategy, and no Scope 1, 2, or 3 quantification.
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SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Resource Use & Waste (8/10, 6/10). Weakest on Energy Source and Targets & Commitments (2/10, 3/10).
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Among the 41 major food & beverage (non-meat) brands we've scored, Rubies in the Rubble is tied =15th of 41, with 6 others.
Score history begins 5 April 2026.
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Rubies in the Rubble is a UK-based B Corp condiment company that transforms surplus and imperfect produce into ketchups, mayos and other condiments. Founded around 2011, it partners with farms in Portugal and the UK, outsourcing manufacturing to avoid owned production. The company positions itself around food waste diversion and plant-based alternatives, selling primarily through retail (Ocado, Waitrose) and foodservice channels.
Similar-sized UK food brand with B Corp focus; comparison on emissions quantification and growth trajectory
View breakdown →Food waste-focused platform; both centre circularity but differ on direct emissions accountability
View breakdown →Plant-based alternative brand with higher scale; reveals maturity gap in Rubies' carbon accounting
View breakdown →UK SME food producer; peer for governance and transparency practices in food manufacturing sector
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