Allbirds·Apparel (Durable / Outdoor)·San Francisco, US·Founded 2014·Last verified 31 May 2026
49
out of 100
Making progressPending Review-2 since last review

Allbirds has built credible carbon footprint transparency—LCA-verified, product-labeled, methodologically open-sourced—but much of its reported absolute emissions decline stems from a 45% revenue collapse and store closures, not genuine decarbonization. Water and biodiversity management remain largely unquantified. Legal wins against greenwashing claims mask ongoing academic criticism of methodology.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
57 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 57) = 48.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Making progress.
49 / 100
The ten questions

Where Allbirds is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Carbon Footprint — Supply Chain (7/10, 7/10). Weakest on Water Impact and Resource Use & Waste (3/10, 5/10).

Where the evidence comes from

Every document used, listed.

12 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

7 of 12 sources are third-party verified or public record.

[1]Third-party verified
Allbirds DitchCarbon Organization Profile
Ongoing
Q1Q2Q3Q8
View →
[2]Self-reported
Allbirds Product Carbon Footprint Methodology
2024
Q1Q7
View →
[3]Third-party verified
Allbirds EcoLife Sustainability Report
Unknown
Q2Q6
View →
[4]Third-party verified
Stand.Earth Allbirds Fashion Scorecard
Ongoing
Q2Q3Q4
View →
[5]Self-reported
Allbirds Flight Plan 2023 Press Release
2023
Q3Q8
View →
[6]Self-reported
Allbirds Sustainable Practices
Ongoing
Q4Q5
View →
[7]Public record
Trellis: Allbirds M0.0nshot Regenerative Wool and Rescue Plan
Unknown
Q5Q9
View →
[8]Self-reported
Allbirds Canada Sustainable Practices
Ongoing
Q5
View →
[9]Public record
CauseArtist Allbirds Case Study
Unknown
Q6
View →
[10]Third-party verified
Good On You: Allbirds Brand Directory
Ongoing
Q7
View →
[11]Self-reported
Allbirds Investor Relations ESG Overview
Ongoing
Q9
View →
[12]Public record
Washington Legal Foundation: Allbirds Greenwashing Case Analysis
2022
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Allbirds in context

Where Allbirds sits among apparel (durable / outdoor) peers.

Among the 35 major apparel (durable / outdoor) brands we've scored, Allbirds is tied =10th of 35, with 1 other.

=10/35
Allbirds's rank
43
Industry average
23
Industry low
58
Industry high
How this score has moved

Allbirds's score over time.

today

Score history begins 8 February 2026.

As Allbirds's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Allbirds

Allbirds is a San Francisco-based footwear and apparel company founded in 2014, known for wool and sustainable material shoes. It operates direct-to-consumer and wholesale channels and achieved B Corp certification. The company is undergoing acquisition and faced significant financial challenges in 2023–2024.

Founded
2014
Headquarters
San Francisco, US
Employees
~542
Annual revenue
~$190M
Company website ↗
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