Tentree has built legitimate supply chain transparency and planted 110+ million verified trees, but emissions reduction lags offsetting. Scope 3 is quantified at 6,736 tCO2e (99.65% of total), yet supply chain decarbonization remains early-stage. Heavy reliance on tree-planting and offsets to claim climate neutrality obscures weak absolute emission cuts.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Nature & Biodiversity Impact (9/10, 8/10). Weakest on Water Impact and Energy Source (5/10, 5/10).
11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
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Among the 35 major apparel (durable / outdoor) brands we've scored, tentree is tied =2nd of 35, with 1 other.
Score history begins 4 April 2026.
As tentree's score updates, the trajectory will appear here.
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Tentree is a Vancouver-based outdoor apparel brand founded in 2010, specializing in durable clothing made from preferred fibers including organic cotton and recycled polyester. The company is B Corp certified and funds reforestation projects globally. It sits in the mid-market of sustainable outdoor wear, positioning between mass-market brands and premium heritage players.
Industry peer with stronger emissions reduction trajectory and supply chain governance, though smaller tree-planting footprint.
View breakdown →Sustainability-first apparel brand of similar scale; comparable B Corp certification and circular economy focus.
View breakdown →Large outdoor apparel incumbent with deeper supply chain leverage but weaker transparency and tree-planting programs.
View breakdown →Fashion brand with comparable material circularity targets and supply chain disclosure; similar water quantification gaps.
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