Lucy & Yak publishes materials and circularity data but fails on emissions. No Scope 1, 2, or 3 data exists despite partnering with Greenly. No reduction targets, no trajectory tracking. The Re:Yak buyback is measurable but consumer complaints about declining quality and rapid releases undermine the circular claim.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Resource Use & Waste (7/10, 6/10). Weakest on Targets & Commitments and Emissions Trajectory (2/10, 2/10).
12 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
9 of 12 sources are third-party verified or public record.
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Among the 35 major apparel (durable / outdoor) brands we've scored, Lucy & Yak is tied =26th of 35, with 1 other.
Score history begins 5 April 2026.
As Lucy & Yak's score updates, the trajectory will appear here.
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Lucy & Yak is a UK durable apparel brand founded in 2012, headquartered in Barnsley. Known for organic cotton basics and workwear, the company operates manufacturing in Rajasthan, India, with UK retail stores. B Corp certified with an Employee Ownership Trust model as of August 2025. Revenue reached £26.8M with ~51 staff as of mid-2024.
Direct peer: DTC durable apparel brand with sustainability positioning but transparency gaps on emissions.
View breakdown →Comparable scale and circular ambitions; both lack comprehensive Scope 3 emissions quantification.
View breakdown →Peer with B Corp model and supply chain visibility but similarly light on absolute emissions targets.
View breakdown →Industry standard for transparency and emissions reduction; stark contrast on emissions data and SBTi commitment.
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