GAIL's Bakery·Food Service / Restaurants·London, GB·Founded 1976·Last verified 31 May 2026
34
out of 100
Below expectationsPending Review

GAIL's is a rapidly expanding bakery chain with substantive supply-chain sustainability work—regenerative flour sourcing, waste minimisation, nature partnerships—but zero operational emissions disclosure and aggressive growth actively increasing its footprint. No climate targets, no renewable energy verification, no formal governance. Supply-chain efforts mask a company refusing to measure or commit to reducing its core impact.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Food Service / Restaurants sector ceiling.
45 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
29 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 45) + (0.7 × 29) = 33.8
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
34 / 100
The ten questions

Where GAIL's Bakery is strong, and where it isn't.

Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (7/10, 5/10). Weakest on Emissions Trajectory and Carbon Footprint — Operations (0/10, 1/10).

Where the evidence comes from

Every document used, listed.

12 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

10 of 12 sources are third-party verified or public record.

[1]Public record
GAIL's on track to open 40 new stores in current financial year
2024
Q1Q3Q5Q6Q8
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[2]Public record
GAIL's Bakery revenue soars by 28% with further estate growth planned
2024
Q1
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[3]Public record
GAIL's Bakery increases sustainability focus at new London site
2024
Q2Q4Q9
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[4]Self-reported
The Wheat Project
Ongoing
Q2
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[5]Public record
GAIL's to open 40 new bakery stores in 2026 as sales jump
2024
Q3
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[6]Public record
GAIL's Bakery – We can provide a better alternative
2024
Q4Q8Q9
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[7]Public record
GAIL's Bakery launches project to support sustainable British farming
2024
Q5
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[8]Public record
GAIL's Bakery launches new heritage grain sourdough, crispbread and shortbread
2024
Q5
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[9]Self-reported
Fixing food waste
Ongoing
Q6
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[10]Public record
GAIL's Bakery reduces its carbon footprint with bioplastic spotlight: Nort
2024
Q6
View →
[11]Public record
At GAIL's, what is the human cost behind the brand?
2024
Q10
View →
[12]Public record
Wikidata entity Q110662562 — GAIL's Bakery
Ongoing
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

GAIL's Bakery in context

Where GAIL's Bakery sits among food service / restaurants peers.

Among the 46 major food service / restaurants brands we've scored, GAIL's Bakery is tied =21st of 46, with 1 other.

=21/46
GAIL's Bakery's rank
34
Industry average
19
Industry low
50
Industry high
How this score has moved

GAIL's Bakery's score over time.

today

Score history begins 5 April 2026.

As GAIL's Bakery's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About GAIL's Bakery

GAIL's Bakery is a London-based bakery and café chain founded in 1976, operating approximately 185 shops across the UK alongside four to five production facilities. The company specializes in sourdough, pastries, and coffee. It is positioned as a premium neighbourhood bakery brand with recent emphasis on regenerative sourcing and waste reduction.

Founded
1976
Headquarters
London, GB
Employees
~3,500
Annual revenue
~£278M
Company website ↗
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